Raised more than $1,000,000 in 30 days on Kickstarter and earned coverage on more than 100 major global media.
Solar Paper is the first solar charger that’s small and light enough to take anywhere, but still gives you plenty of power to run your smart devices all day.
One of the most successful Kickstarter campaigns out of Asia of all time, Solar Paper came to us at G3 Partners shortly after their campaign launched. Despite a strong start, the campaign stalled due to a lack of contributions from beyond Kickstarter.
Client YOLK, Solar Paper
Date August 2015
Skills Crowdfunding, PR, Content
The first thing we did was rewrite their campaign page to boost its discoverability in Kickstarter searches, and to make the value proposition absolutely clear: A paper-thin solar powered charger that juices up your iPhone in the same time as a wall charger. Then we set about getting top-tier media coverage that would drive droves of people to the Kickstarter campaign.
In the end, we placed more than 100 articles in media including Engadget, Gizmodo, Mashable, TechInAsia and a live interview on CNBC.
In the end, the campaign raised $1,021,583, blasting past the $70,000 that Solar Paper’s creator raised in her previous campaign.