Bring a promising new technology to life for media and investors
When you’re creating a completely new technology, you also have to create the market. Looxid Labs are developing an incredible computer-brain interface that will one day allow you to control your digital devices using just your eyes and the power of your mind.
Client Looxid Labs
Date September 2015
Skills Crowdfunding, PR, Content
The Power of Video
To highlight the potential of the technology for investors, media and for a possible crowdfunding campaign, we partnered with Core-A studios and created a video that brought several potential use cases to life.
When the company prepared to go to CES, a flashy video wasn’t enough. We helped them develop press materials, media pitch angles, and a media pack filled with contact info for pre-screened reporters who would be attending the trade show. Looxid was able to secure interviews with the AFP and Reuters newswires, among other outlets. This led to them being featured in articles published (and republished) around the world and in multiple languages.