Unlocking big potential for a tiny device on Kickstarter
GoTouch is portable, easy-to-use, and instantly turns any TV or projector into a giant interactive whiteboard you can write or draw on.
With crowdfunding campaigns, everything has to go just right to get the result you want. We began working with Anyractive, the creators of GoTouch, several months before their campaign launched, helping them every step of the way. This included setting their perks and pricing, developing their Kickstarter campaign page and video, and reaching out to media.
Date October 30 2016
Skills Crowdfunding, PR, Content, Video
The first thing we did was rewrite their campaign page to boost its discoverability in Kickstarter searches, and to make the value proposition absolutely clear: A paper-thin solar powered charger that juices up your iPhone in the same time as a wall charger. Then we set about getting top-tier media coverage that would drive droves of people to the Kickstarter campaign.
In the end, we placed more than 100 articles in media including Engadget, Gizmodo, Mashable, TechInAsia and a live interview on CNBC.
In the end, the campaign raised $1,021,583, blasting past the $70,000 that Solar Paper’s creator raised in her previous campaign.