by Fred | Jul 11, 2017 | Events, How-to Guides
Every summer hundreds of startups fly across Asia to be part of startup conferences like the RISE (July 11 – 13), Echelon (TBD) and Tech in Asia (Sept 27 – 28). But, far too many go without a plan. So, what exactly should startups do to get the most out of...
by gthree | Jun 14, 2017 | Content Marketing, How-to Guides, Newsroom, Press Relations, Startup News, Tech PR
You’ve spent a year perfecting your prototype and finally, you’ve just launched your product. As part of your strategy to get customers fast, you’ve developed a press kit about your big launch – great idea! You’ve worked hard to find contact information for...
by Erik Cornelius | Feb 23, 2017 | How-to Guides
What problem are you solving? The answer to that question is the basis for so much of what you do as a founder and what I do as a marketer. It is far more important than the answer to the far more general question: What does your company do? Let me give you an...
by Erik Cornelius | Jan 13, 2017 | How-to Guides
Your elevator pitch is like a great picture on Tinder. Its main purpose is to entice me to swipe right and get to know you better. And just like that great picture, it’s usually plucked from 100 attempts, 99 of which you have to throw away. The five-minute pitch...
by Erik Cornelius | Jan 5, 2017 | How-to Guides, Tech PR
Every year loads of startups fly off to Vegas to be part of CES. But far too many go without a plan, other than to hang around their booths at Eureka Park. What should startups do to get the most out of CES 2017 or another big trade show? Before boarding her plane for...
by Erik Cornelius | Jan 4, 2017 | How-to Guides, Tech PR
Most startups have truly newsworthy announcements a couple times a year at most. New product launches, entering a new market, getting a million users, poaching employees from big companies, raising your Series A – those are all events that reporters will consider...
